“A room should start a conversation before people actually start exchanging words.” Barry Dixon
Commercial design has become such an important part of any Business in trying to address its public!
Whether it’s a Hotel, a Restaurant, a Beauty Studio, a Showroom, a Coffee Shop or a Spa, it has to communicate its values and its intentions through the design it presents itself by.
Attention must be paid to the building, the structure and materials, the context, the outside views and all of these details that are important in composing the main image the client will be presented with.
The complete design is in the end composed not only by the furniture, the deco pieces, the lighting, the finishes or the atmosphere, but also by the Concept and by the Visual and Spatial Branding it defines itself by.
Then, the whole mix and the personnel form the image of and represent the Business all-together.
And we all know how critic the public eye is these days!
It remains no other choice than to go with Creativity!
“Creativity takes courage” Henri Matisse because “The best design projects are the ones where people broke the rules”! Nate Berkus.